Our contextual targeting technology delivers your ads to the right audience at the right time in exactly the right place. We analyze web content in real time and then map the content into a number of different categories, so you can reach interested consumers through top-level categories such as Travel or focus on granular sub-categories such as Business Travelers.

Here’s how it works:

1. In real-time, interCLICK's contextual technology scans the content of our publishers' pages and deciphers what the content is about. Once this is determined, the page is awarded scores based upon which categories and sub categories within our contextual database that it is most attributed to.
2. interCLICK serves your ads in category relevant websites, and also on general interest sites such as News & Portals.
3. In addition, our contextual targeting blocks out negative content therefore our advertisers can always feel secure that their ads will run on safe content.