Our demographic targeting allows you to precisely reach your desired set of users across a broad number of sites. interCLICK will target your campaigns to reach users with given characteristics such as age, gender, and household income by combining three separate data sources. Combining data sources enables us to ensure the accuracy of our targeting is above 90%.

interCLICK serves survey advertisements throughout its network to voluntarily capture users demographic information. With this database of user information, interCLICK can predict other users' demographics in our network with unprecedented accuracy.

Through partnerships with multiple publishers, interCLICK is able to gather registration data from premier websites. interCLICK however does not collect PII (Personally Identifiable Information) and only captures information that defines that user's demographics.

interCLICK validates it predictive demographic technology by utilizing comScore Data throughout our network.