Behavioral
Behavioral Targeting converts online behaviors into actionable data for advertisers by scoring each online consumer’s interest and purchase intent based on their recent online behavioral patterns.

Demographic
Our Demographic Targeting enables advertisers to reach their precise demographic among broad audiences and eliminate wasted impressions.

Contextual
Dynamically segments content in real-time into relevant groups which allows advertisers to precisely target customized segments.

Geographic
Enables marketers to target consumers by geographic locations down to the zip code level.

Retargeting
Enables advertisers to target their past website visitors or retarget consumers who have previously seen their ads placed on endemic site placements outside of our network.

Run of Network
Leverage the extensive reach of the network to build awareness among a large audience quickly and efficiently.

Vertical Targeting
Target consumers who have shown an interest in specific content by taking advantage of our category based targeting.

Custom Channels
If you have identified a highly specific target audience that may transcend any broad category, we will create a custom sitelist that will meet your objectives.

System targeting reaches groups of users based on incoming information obtained by technology provided by Digital Element. These include:

• Geographic (country, state, DMA, city, ZIP)
• Operating system
• Internet service provider
• Daypart
• Connection speed