open segment manager (OSM)
What if you could consistently apply the targeting
data
that delivered your best campaign results?
The promise of data-enabled advertising is great, but technical
challenges have kept that promise from becoming a reality. Without
a good mechanism for combining all online and offline targeting
data, determining which data is most valuable and applying it at
scale, data-enabled advertising has remained complex, expensive
guesswork for agencies and marketers.
Open Segment Manager (OSM) makes data-enabled advertising
efficient, scalable and cost-effective for the first
time.
More specifically, OSM:
Applying the most valuable data relative to specific campaign
objectives, OSM renders obsolete the ineffective practice of
applying traditional, offline segmentation directly to online
targeting.
OSM can create any audience that a client can
articulate, and determine how that audience impacts their
campaigns' objectives.
The platform serves equally as a tool for data planning,
valuation, recommendation, procurement and more.
To discuss an application of OSM that's right for your business,
contact us.
OSM also powers the interCLICK network.
